The East wing of the Shanghai MuseumReviving ancient Chinese culture
Xenario wins first prize in the international design competition for the East wing of the Shanghai Museum. The official stated goal is to create a new museum model and make the Shanghai Museum the world’s temple of ancient Chinese art.We first put forward a question to each theme exhibition hall to spark the audience's curiosity. Passing through the ceremonial atmosphere of each preface hall, the audience enters the exhibition hall guided by seemingly simple but actually profound questions. A natural spatial layout presents a story-like experience; Scientific lighting perfectly renders the surface texture of cultural relics; Carefully integrated multimedia makes cultural relics "come alive". We immerse the audience in the age of the artwork’s creation, inspire them to investigate their essence and understand the stories that animate them, and enable the audience to realize the cultural inheritance in the reflection on the core of the ancient Chinese artistic spirit.